The lead you already paid for is the one you're losing
of inbound home service calls go unanswered.
Invoca, 70M+ analyzed callsof companies never responded to a web lead at all.
Harvard Business Review audit, 2,241 companiesmissed call is one job. The text back costs you nothing to send.
The whole argumentWhere those numbers come from, honestly
You'll see a stat going around that answering in five minutes makes you 100 times more likely to reach a lead. That number is real but it comes from business-to-business lead generation data, not from contractors, and it measures whether you reach the person at all, not whether you close them. There's no contractor-specific study. I'd rather tell you that than quote it at you wrong.