Websites

A site that answers the three questions, then makes it easy to act

What do you do, what does it cost, how do I reach you. Most sites bury at least one of those. Yours won't, and when somebody does reach out, the system behind the site picks it up instead of letting it sit.

A real one

Well Said, built from a phone recording

Todd Wall spent thirty years in broadcasting and is writing a book called Well Said. He didn't fill out a form. He talked into his phone, we talked it through, and that recording is where the whole site came from.

What came out of one conversation

11:10 AMtranscript in
Same dayplan, method map, slides, one-sheet, seven pages
3:26 PMlive on his domain, form wired to his CRM

Seven pages, built in the order that earns money soonest. His photo edge to edge, because that's what he asked for. A live countdown clock like the one in a radio booth. Every blank I couldn't fill from his own words went onto one list for him to answer, never filled in with a guess.

He added one DNS record. We did the rest.

Read every step of that build →

Why there's one case study here and not twelve

I've built a lot of sites since 2002. This is the one I have written up end to end with the client's blessing, so it's the one I'll show you. If you want to talk to someone I've built for, ask on the call and I'll connect you.

What's in a build

Every site ships with these

Your own domain, your own account

It's built inside your own CV Pro Tools account on your own domain. You own it and you can change it later.

Phone and text on every page

Tap-to-call and tap-to-text that work with a thumb, not just a mouse. Most people who find you are on a phone.

Short forms

Four fields, not nine. Long forms cost you leads. We find out the rest after we know who they are.

Wired to the follow-up

Every form drops into one inbox and sets off the text back. A form that only emails you is a form that gets missed.

How that works →
The part most quotes leave out

A fast site is a cheap advantage

Google publishes the bar: a page should show its main content inside 2.5 seconds, respond to a tap inside 200 milliseconds, and not shift under your finger while it loads. Plenty of award-winning sites miss it. Yours gets measured against it before it goes live, and so does the alt text on every image.

Straight about what a website can't do

A website doesn't create demand. It catches the people already looking for you and keeps them from leaving. If nobody is looking yet, the site is the wrong first purchase, and I'll tell you that on the call rather than sell you one.

Next step

Talk for an hour, then see it

You talk, I record, and the site gets built from what you said.